Haus
Art direction for a Berlin based architecture and interior design studio launching their first editorial lookbook.
Interior design
Brand Identity
About project
Haus is an architecture and interior design studio based in Berlin. For their fifth anniversary they wanted to produce an editorial lookbook showcasing their most significant projects. They needed a creative director to shape the visual language, oversee photography, and bring the whole thing together into a cohesive publication.
Challenge
The studio had incredible work but no consistent visual language tying it together. Each project had been photographed and documented differently over five years. The challenge was creating an art direction framework that unified everything retrospectively without making it feel forced or retrofitted.
Process
Started by identifying the visual threads that ran naturally across all their projects — clean geometry, natural materials, and the interplay of light and space. Built a simple but strict art direction guide around those threads covering layout rules, typography, color grading, and photography treatment. Applied that guide across all existing assets and directed two new shoots to fill the gaps.
Result
A 64 page editorial lookbook with a unified visual language across all projects, two newly directed photoshoots, a cover treatment, and a digital version optimised for web. The studio used the lookbook as their primary pitch document and reported a significant increase in high value client inquiries.
Project shots
